Visitors typically begin their search for information, products and services by entering keywords into a search engine. Generally, they only look at the first page results that flash up on their computer screen. If the website description seems relevant to their search they will click through. The first step in End-to-End Lead Management is to make sure your site description, keywords, tags and content are relevant to the search. Nautalex does this with LeadSpan Optimization.

Once visitors have determined your website does have the relevant information they are searching for, they begin to spend time on each page of interest. This is the “stickiness factor” – the longer they stay, the more sticky or relevant the page. From there, visitors will decide whether to further engage with your company. With Nautalex, your web pages are designed to funnel visitors towards filling out an in-depth LeadSpan Optimized contact form. This is your qualified online lead.

Real-time leads are automatically loaded into the Nautalex LAS (LeadSpan Analytics System). The LAS dashboard allows you to login securely from any web browser and monitor real-time activity on your campaigns, lead volume, lead age and conversion-to-sales ratios. You can drill down to each individual lead and see where they came from – which web page, landing page or social media platform persuaded them to fill out a contact form or if it’s a telephone lead you can see which page prompted them into picking up the phone. Not only are you able to monitor leads, but you are also able to see which page or Search Engine Marketing campaign has successfully sent you the leads.

From there your team takes over the sales process. Equipped with filtered, high quality leads, Sales are ready to make contact with prospects; with the in-depth contact form in-hand they are ready to begin cultivating a relationship and converting your prospects into loyal customers.

Our goal at Nautalex is to improve your visitors’ entire web experience and help you grow your business.

Read more about our customized LeadSpan Technology and get on your way to maximizing your online revenue stream.